Fly Fishers' Republic

Frankenfish

December 9, 2010

by Raif Killips

Frankenfish

When consumer behaviour is lead by price, can local protests really make a difference? Fear of genetic and chemically altered food is probably enough to put a lot of people off consuming Frankenfish, but in markets where food source information is either not given or otherwise difficult to access, consumers will probably continue to accept what’s in front of them – if the price is right!?